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Isla Délice, Europe’s leading Halal packaged foods brand, has made a significant entry into the UK retail market following the acquisition of the UK-based brand, Takul. This acquisition provided the platform for Isla Délice to introduce nearly 50 chilled and frozen SKUs into the UK grocery retailers.
To ensure a successful launch, Isla Délice partnered with Subrosa to plan, manage, and execute their strategic retail launch.
Subrosa's strong relationships with all major UK retailers and their deep knowledge of navigating the complex supply chain landscape make them perfect partners
Collaborating closely with Jaspal Chada, UK MD of Isla Délice, and the operations team in France, Subrosa facilitated the initial launch in Tesco and more recently in Morrisons, and further support retail entry plans for the future. Subrosa continues to manage the UK supply chain and EDI account administration, overseeing forecasting, planning, and weekly deliveries of both chilled short shelf life and frozen products from France and UK co-manufacturing sites.
As a European business, Isla Délice leverages Subrosa's extensive expertise in managing the UK retail supply chain, reporting requirements, and understanding the standards, policies and procedures of major UK retailers.
Subrosa consistently delivers retail inbound service levels exceeding 98%, a rare achievement in the World Foods Sector. They look forward to a long-term strategic partnership with Isla Délice UK, aiming to become the leading Halal foods supplier in the UK.
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