Marketing

Supply & Operations
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Insight led brand, marketing and category plans and execution

Marketing plans to meet any budget

We create effective long-term strategic marketing plans across channels, including digital, social, PR and events, to build your brand in the hearts and minds of consumers, and measure the return on investment.

Category management and insights

We provide up to date understanding of the UK grocery retail market, including retailer strategies and consumer trends. From category knowledge and competitor performance, to in-depth data analysis or bespoke research, we get under the skin of your shoppers and consumers and deliver insights to help you grow your brand profitably.

Brand strategy and development

Whether it’s a new brand or a refresh, we help you get to the heart of how your brand meets your consumers’ needs. By establishing your brand positioning and values and, if needed, working alongside designers and agencies, we create a strong brand that will stand the test of time, as well as stand out on shelf. We can also work with you through the new product development process to deliver relevant brand innovation on time and on budget.

Trade approaches and brand support

We engage buyers with relevant, custom-made, attention-grabbing campaigns, written in their ‘own language’ which successfully lead to retailer listings. We equip you with content and presentations to showcase your brand to the retailers and attend meetings if needed. We plan, activate and follow-up retailer marketing, media support and activities.

Packaging and website design management

We work with designers to create packaging and other marketing materials that truly communicate your brand values and are compliant with UK legislation. We write copy to bring your brand to life.

Ongoing marketing management

You may not be in a position to employ marketing resource but need expert management and execution to get your brand in front of consumers. For many of our clients, we are their marketing team, using our experience to deliver great results.

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