Commercial

Supply & Operations
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Actionable strategies to maximise sales and build sustainable retailer relationships

Sales reporting and analysis

We work with all the retailer systems to download and interpret critical data into a concise weekly and/or monthly report complete with actions to improve performance.

Complete strategy, models and plans

We create effective long-term strategic commercial plans across all channels and retailers. We consider and cost all elements that buyers and investors will focus on. We ensure you agree everything upfront and are not challenged with unplanned costs later in the process.

Promotional planning

We help you engage with buyers to create meaningful promotional plans that give the best volume uplifts by using the most appropriate mechanics and timings for your products. We manage the implementation of these promotions and monitor and analyse their performance so their effectiveness can be optimised.

Supporting effective negotiation

Whether it’s a cost price increase or other support and advice, we can handle the negotiations on your behalf. How you approach the retailers, understand the market, what might be possible and how this should be presented are critical, and we work alongside and advise you.

Building retailer relationships

We equip you with data analysis and presentations to demonstrate your commercial strengths and any opportunities to the retailers, and attend meetings if needed.

On-going commercial management

You may not be in a position to employ commercial resource but need expert management and execution to grow your brand. For many of our clients we act as their commercial team, using our experience to deliver great results.

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